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‘Superior Observer’ unveiled

Times-Call News Group report

The Superior Observer, a weekly community newspaper serving the Boulder County community of Superior, published its first edition Wednesday, Nov. 12, 2003.

The birth of the Observer was announced this week by Colorado Hometown Newspapers, publishers of the Louisville Times, Lafayette News and Erie Review.

The newspapers are a division of Lehman Communications Corp., which publishes the Longmont Daily Times-Call and two other daily newspapers.

In recent years, the nearby Louisville Times and the company’s Front Range Review publication have been delivered to people in Superior, but now an even more local newspaper will be available.

“The publication of the Superior Observer fulfills a commitment to the community of Superior,” said David Furnas, general manager of Colorado Hometown Newspapers. “It is a newspaper the residents and businesses of Superior have wanted and discussed for a long time.”

The Superior Observer will be delivered free to each household in town, including the residential areas of Rock Creek and Sagamore.

Copies of the Superior Observer also will be available in newspaper racks and inside business locations.

“There has long been a close connection between Superior and Louisville, and until recently the residents and businesses of Superior could depend upon news and advertising information from the Louisville Times,” Furnas said. “As Superior has continued to mature with its own strong identity and community goals, it needs its own newspaper.”

Furnas said the resources to cover news in Superior are being increased.

“We will continue to provide coverage of education and government issues in Superior, and we are continuing our coverage of the events and news that impact the lives of Superior residents,” he said.

Combined with other Colorado Hometown Newspapers publications, advertisers will reach more than 17,000 residents in the Front Range communities.

Superior has more than 3,750 housing units, some of which are in apartment complexes.

The population of Superior is estimated to be 9,748. The area is served by Boulder Valley Public Schools including Superior Elementary, Eldorado K-8, Monarch K-8 and Monarch High School.

The Town of Superior is south of Louisville, west of Broomfield and east of Boulder County open space.

“Our belief is that a great community has a vital need for a good local newspaper. The spirit and variety of interests of the people as well as the decisions and services of the Town of Superior will help to ensure that the pages of the Superior Observer will be lively, informative and entertaining in a way that is worthy of Superior’s heritage and its vision for the future,” said Ed Lehman, publisher of Lehman Communications Corp.