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Name may be just Time Warner again

The Associated Press

NEW YORK — AOL Time Warner Inc. will consider a proposal at its board meeting today to drop “AOL” from its name. Doing so would be an acknowledgment that the hopes behind the merger of media giants have failed.

Veterans from the Time Warner side have long pressed for the name change as problems mounted at America Online, which used its high-flying shares to buy Time Warner at the height of the Internet bubble in early 2000.

But the company gave no indication it would consider such a change until last month, when it said the head of AOL, which is now just a division, appealed to chief executive Richard Parsons that the AOL name be dropped.