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3/25/2004

MacKenzie, Walter new owners for Century 21 office

By Tony Kindelspire
The Daily Times-Call

LONGMONT — Longmont’s real estate market is about to get a lot more competitive, according to an Erie Realtor who has taken over the Century 21 franchise office here.

Tom MacKenzie and his wife, Jacqueline Walter, are the new owners of MacKenzie Gold, the new name for Longmont’s Century 21 office, and they hope to revitalize the franchise by raising its profile.

MacKenzie is the fourth owner of the office since 2001, and he says one of the most important things he’ll bring to the job is stability. He has kept all the employees who were there under the previous owner and hopes to attract others who recognize the company’s more aggressive posture.

“One of the reasons we like Century 21 is it’s one of the most recognized brands in real estate,” MacKenzie said recently. “To be honest with you, there’s not the presence it could have on the Front Range.

“On both coasts and the midwest, (Century 21) dominates.”

MacKenzie and his wife have owned the Century 21 Gold office in Erie since 2000, and said they had been looking to open an office elsewhere. “When this opportunity opened up, we jumped on it,” he said.

But MacKenzie acknowledged that he will have his work cut out for him. Other brands, he said — Coldwell Banker, Re/Max and Prudential — carry much more name recognition in the Longmont area. That’s something he’s out to change.

“We’re here to compete and gain market share and establish a much stronger presence in Longmont,” MacKenzie said.

To accomplish this, MacKenzie — who has made Century 21’s “Centurion Club” for five straight years — said he intends to step out of the role of day-to-day agent and focus more on the oversight of his operations.

There is room for 20 agents at his office in Longmont, he said, which would equal the number he has in his Erie office. And MacKenzie said he plans to use the same kind of networking he has done in Erie — he was president of the Erie Chamber of Commerce for two years and helped start the Erie Economic Development Council — to stir up business in what he thinks is a great market for real estate.

“Get the door swinging and the phone ringing, as they say in this business,” he said.

Tony Kindelspire can be reached at 303-776-2244, Ext. 291, or by e-mail at tkindelspire@times-call.com.