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Valley Pre-Owned

Publish Date: 12/25/2006

Penny promotion


EDITOR’S NOTE: At the end of each year, the Daily Times-Call updates readers with its “Where Are They Now” series, which revisits notable area newsmakers and finds out how they’re faring. Through Jan. 2, Times-Call staff writers will bring you stories and vignettes about people, animals and even a Pluto-bound spacecraft featured on our pages over the past year.

LONGMONT — Mark Chamberlain wanted to draw attention to his business’ 10th anniversary and to provide a little spark to downtown Longmont.

It worked — not only did the local newspaper write about him, but two Denver television stations saw the story in the paper and did their own stories on Chamberlain’s promotion for C&C; Coins & Collectibles.

In October, Chamberlain put 10 rare 1914-D Lincoln pennies into circulation by spending them at downtown stores. He put up fliers at various businesses to let people know that if they found one of the pennies, they could resell the coins to him for up to $150 each.

Chamberlain said that only four of the coins have been returned, so folks who have frequented downtown stores may be walking around with some extra treasure in their pockets and not even know it.

“The most recent one, I paid $115 for, and it was on (Dec.) 11th,” Chamberlain said.

“I thought it was great for downtown,” said Chamberlain. “I got a lot of great response out of it and a lot of great comments from the merchants down here for doing this.”

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