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Publish Date: 3/5/2005

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Outdoor Promotions employee Clint Johnson installs a public-service ad featuring Shrek on a bus-stop shelter Friday at Main Street and Mountain View Avenue in Longmont.Times-Call/Richard M. Hackett

The bus stops here
New RTD shelters feature benches, roofs and trash cans


LONGMONT — Herbert Hoover promised a chicken in every pot and a car in every garage during his 1928 presidential campaign.

This being Boulder County, the chicken promise might not be a particularly attractive offer to everyone today. But the installation of new bus shelters in the city, bringing a bench, roof and garbage can to about 80 RTD stops around the city, may win more support.

City officials hope the new shelters will increase bus ridership and decrease congestion from all those cars Hoover promised. The city has contracted with Fort Collins-based Outdoor Promotions to install 84 shelters across the city, primarily on major thoroughfares and not in heavily residential areas.

Advertisements in the shelters will provide about $20,000 annually to the city, which may use the the money to give free bus passes to seniors and students.

“The city is happy to see the installation progressing, and we hope that the shelters will help increase ridership and have a positive impact on our congested roads,” said city spokesman Rigo Leal.

Workers with Outdoor Promotions have installed about 10 of the shelters so far, and they installed a special kind of shelter at the southwest corner of Main Street and Mountain View Avenue on Friday.

Most of the shelters have display windows perpendicular to the road they front, so drivers passing by can see the advertisements. The shelter at Main and Mountain View has angled windows so drivers coming from several directions can see them, said worker Phil Young.

Friday, Young and Clint Johnson drilled holes in a new concrete slab, then bolted down the green shelter. As Young set up the bench and trash can, Johnson unfurled an advertising poster from the Foundation for a Better Life out of a box and flattened it in the display window.

Now, the cartoon ogre Shrek beams down on Main Street, “Ogre-achiever” displayed beneath his ugly mug.

Outdoor Promotions paid for the shelters and gets to keep the profits from selling advertising on them. Many area cities have similar agreements with the company.

Trevor Hughes can be reached at 303-684-5220, or by e-mail at thughes@times-call.com.

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